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Keeping you site up to date
The final, and most important, step in an effective Web site is planning to
update your Web site on a regular basis. An old, out of date Web site sends a
poor message to prospective and current clients. Regular updates give
your clients a reason to visit your site on a regular basis.
Highlights of update packages include:
-
Your Web site can be updated on a quarterly, monthly or even weekly basis. The
frequency of updates is dependent on your strategic goals for the web site.
- The packages allow you to evolve your site over time. As you better learn the
online needs of your clients, the site can evolve to more closely reflect their
needs.
- A Web site can be an effective and extremely economical tie-in with your
traditional marketing campaigns. Regular updates allow you to connect your
company's marketing campaign to the Web site. You can schedule updates to the
Web site to coincide with major marketing pushes in the general advertising
media.
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